Design & Art Direction
Art Direction . Branding . Image Retouching . Apparel Design . Digital . Illustration
Awarded / Best Photography, 2014 Scottish Creative Awards
Photographer Jakub Iwanicki
As a fan of ice hockey in Edinburgh for over 20 years, it was a pleasure to work on the Edinburgh Capitals brand.
The primary task was creating a bank of content for use on advertising, social media and print which we achieved through our "Edinburgh. Let's Break the Ice" campaign.
Dynamic player shots and well known Edinburgh locations were shot in isolation then retouched together as a set of high-impact imagery.
Brand new Capitals jersey were designed and manufactured especially for the shoot further bolstering the drama of each piece.
In addition the brand was overhauled with new illustrations, iconography, typography and colour. This was brought together into a brand guidelines.
The photography was awarded the 'Photography Award' for best use of photography at the 2014 Scottish Creative Awards.