Digital . Art Direction . Branding . Illustration . Typography . Iconography
1825 is a new offering from Standard Life Group in Edinburgh.
As the sole designer on this project, my role was full design of a fully responsive 1825 website and accompanying assets such as illustration, iconography, typography and art direction.
I also had involvement in the user-testing process which helped to define much of the final design.
Art Direction . Branding . Image Retouching . Apparel Design . Digital . Illustration
Awarded / Best Photography, 2014 Scottish Creative Awards
Photographer Jakub Iwanicki
As a fan of ice hockey in Edinburgh for over 20 years, it was a pleasure to work on the Edinburgh Capitals brand.
The primary task was creating a bank of content for use on advertising, social media and print which we achieved through our "Edinburgh. Let's Break the Ice" campaign.
Dynamic player shots and well known Edinburgh locations were shot in isolation then retouched together as a set of high-impact imagery.
Brand new Capitals jersey were designed and manufactured especially for the shoot further bolstering the drama of each piece.
In addition the brand was overhauled with new illustrations, iconography, typography and colour. This was brought together into a brand guidelines.
The photography was awarded the 'Photography Award' for best use of photography at the 2014 Scottish Creative Awards.
Branding . Print . Digital
During my time at Whitespace I was the lead designer on the Sainsbury's Bank account.
During this time I worked primarily on their instore print collateral which is seen across all UK stores, online display advertising and well as developing a new online presence.
Additional I was involved in a large rebrand for Sainsbury's Bank inline with the new J. Sainsbury's rebrand which our work greatly impacted upon.
Instore photography Jakub Iwanicki
Print . Typography . Art Direction . Digital . Illustration
Working with the Royal Lyceum was a great opportunity to do some fun, intriguing and extremely creative work.
We were tasked with designing their internal and external posters, programme and online advertising, with the client very receptive to many of the more challenging ideas!
Interior Design . Illustration
Alongside print and digital work for Sainsbury's Bank, I was also tasked with the design of two floors of the Bank's former head office.
As the sole designer on this project, it was an interesting challenge to populate such a large space with inspiring visuals as well as providing practical communication solutions across both floors.
Throughout the whole project I designed signage, icons and colour schemes, produced custom illustrations and even picked out their carpets, cutlery and even the toaster!
Photography Jakub Iwanicki
Some of these were simply stand-alone logos, however many were part of larger branding projects.
Branding . Print . Press . Outdoor
Digital . Packaging
Branding . Print . Digital . Advertising . Interior Design
Branding . Digital . Art Direction . Print . Character Design
Advertising . Image Retouching . Print